If you have lost a loved one to cancer or have battled this horrible disease then you can easily relate to the sentiment. Many people are not aware or don't care much unless they are affected.
Our goal with the F# version of our apparel is to raise awareness. When people see the F#CK it grabs their attention and puts focus on this horrible disease. Raising awareness in the public and emphasizing the importance of early detection all of play a major role in the treatment of cancer.
Did you know? Everyday 50 Australians are diagnosed with blood cancer (including leukaemia, lymphoma and myeloma) and by 2035, this number will double to 100 people every day.